You may know by now, I’m not one to shy away from a tipple every now and again, and let’s face it, if your cocktail shaker comes out, I’m in!! That’s why I am so excited to introduce you all to Mel How and The Cocktail Shop; creators of Australia’s coolest cocktail kits delivered direct to your door. *I know right!!!
Cocktail culture is in full swing and thankfully cocktails have found their way out of bars and into our homes. With just a little bit of practice, it’s ‘Au revoir’ to the obligatory glass of wine at the end of the day and ‘Hello darling’ to something a hell of a lot more exciting.
As Australia’s bar industry reels from COVID-19 lockdowns, Melbourne entrepreneur Mel How is supporting local distillers one cocktail at a time
Mel established The Cocktail Shop to support Australia’s incredible distillers whilst giving us ‘home cocktail makers’ a taste of the best local brands in easy-to-make cocktail kits delivered to straight to our doors. Yes!! That means you can get your Tom Cruise on, whilst kicking back in your lipstick & lounge wear! #Thankyou
The wonderful thing about the Cocktail Shop IMHO, is that it provides a simple way to make bar quality cocktails at home, whilst giving us the opportunity to sample a variety of local alcohol products without having to purchase multiple bottles of expensive alcohol.
To wow your Wednesday night Zoom crew, all you have to do is log on to The Cocktail Shop, choose your favourite cocktail and everything you need will be delivered to your door in a cute little box. You’ll receive all the liquid ingredients to make approximately four cocktails, as well as a recipe card and the garnishes.
Once you have your hands on all the good stuff, you can view the tutorial videos on the website, which provide simple instructions to make bar quality cocktails at home. This would be such a fun thing to do with a big group of friends, each get a box and create your very own online cocktail bar sesh! Who’s in??
Another reason we all need to get right on this is that every alcohol and drink product in these fabulous cocktail kits is sourced within Australia. The more ‘hyper-local’ the better for The Cocktail Shop, which is why most of Mel’s suppliers are from Melbourne.The Cocktail Shop distillers include Maidenii, Melbourne Moonshine MeMo Gin, Mister Bitters, Imbue Distillery, and other such well-known local brands, supplying gin, whisky, vermouth and bitters. As well as being a champion for local producers, Mel is also committed to supporting local hospitality by selling batched and bottled cocktails by Melbourne’s iconic BarNone. Yes please!!
There are so many wonderful local producers out there. Being a new business, we have only scratched the surface, but I want to work with as many of them as possible as we create more innovative cocktail packs – Mel How
By choosing local artisan distilleries and drink makers to supply The Cocktail Shop, Mel is not only supporting local jobs and keeping her environmental impact low, she’s also contributing to the Australian economy. I think it’s pretty cool that this has always been at the forefront of Mel’s business plans and is yet another reason why The Cocktail Shop needs to be on your to-do list ASAP!
“If you have some of the World’s best distilleries on your doorstep, why would you buy liquor from overseas” – Mel How