Since Smash Enterprises smashed their way into the UK, they are making shopping for lucnch gear a whole lot easier for frazzled parents to cope with. The Wilson’s are huge fans of the collections, and every year we crush on them a little more than the last! *How do they do that??
UK friends, hold your breath!
You are about to get their newest range, hitting ASDA stores from today!!!

Asda are stocking brand new Smash products right now…..
…which your kids are not only going to love, they are going to be begging you for! Every base is covered, from unicorn lovers to dinosaur fans, to your more grown up “style conscious” kids. I know first hand how hard it can be “it has to be a BLUE DINOSAUR WITH GREEN LEGS MUMMMM” Yes, more awesome stuff for on the go eating, for even the fussiest kids around!
Stop the press…… **The sequins!!!!!
‘Smash are experts in Back to School! We know what kids need at different stages of their school life, and we know what parents expect from the products they buy. Parents love the reliability of Smash.’ – Smash Enterprises
Summer is well and truly here for the UK (how hot has it been??) and it’s the perfect time to get some of that Back2School stuff done before the kids are on holidays and whinging in your ears. Buying all the ‘lunch gear’ as soon as it hits Asda means that not only have you ticked one chore off the list of many, the kids can spend the summer holidays outside exploring nature, and eating on the go with one of the funkiest lunch collections on the market! Come on, we all love the kids going outside to play…..all day!

When the kids and I saw this new Asda collection from Smash, we knew that it would be a hit. There’s a design for every child, the drinks bottles have great new matt colours which are really funky, and Smash have come up with even better ways to keep your kids food fresher than ever before. We love the gel packs for keeping food at the right temperature, and the magic lining that makes sure the germs are kept at bay! Happy mum right here!
If your job title this summer is ‘person in charge of lunches’ this is where you can get ahead of the game, and nail a Back2School job too. Let’s be honest we all have a love/hate relationship with the constant holiday food consumption, so why not grab an awesome new lunch box and serve up ‘packed lunches’ every day this summer. *Lunch that they make THEMSELVES!!! What’s in the box is what they get, FULL STOP!
Asda will be stocking this brand new range of awesome Smash products from 10th July.. That’s today!! Like… NOW!! There’s no excuse to miss out!
Throw the kids at Granny and head to Asda before they sell out. Stock is limited so don’t wait until tomorrow! This Aussie born lunch style is not going to be around long enough for you to leave purchasing until the last minute.
Show your kids your “Smash Attitude” and be one of the first parents in line for this new range.
Olivia xx