YOGi Active may be the new kid on the block, however Director Simone has big plans for this beautiful brand designed to inspire, empower and motivate all women to be more active and live a healthier lifestyle. I need all the help I can get and am all over this. Minimalist and stylish activewear that can be worn all day is right up my street and I cannot wait to kit myself and my tween out! I caught up with Simone, the creator of YOGi Active this week and had a chat about how YOGi was born.
Simone Marshall – YOGi Active
Hi Simone, thanks so much for sharing your story with us. Can you tell us a little bit about yourself?
My name is Simone Marshall and I am the proud mother of 3 teenage (1, actually a tween!) girls. I am an active, healthy 48 year old. I’ve always wanted to be a strong role model for my girls by living a well- balanced, active lifestyle. For me this involves eating well, regular exercise, balancing work (as best I can) and taking time out whenever possible.
What was it that inspired you to create YOGi Active?
My inspiration for starting YOGi was my teenage girls. 2 of my daughters are only a year apart but have very different body types. One is an elite athlete with a very petite frame, who found it impossible to buy the activewear and clothes that her peers were wearing. My other daughter is more inspired by fashion and therefore looking and feeling good in her activewear is very important to her. Hence YOGi was born.
Delivering performance infused with fashion, our collection blends flawlessly into any wardrobe – Simone Marshall – Director
Has YOGi Active been impacted this year with more people training and staying at home?
We postponed our launch due to COVID. We felt it was insensitive and wanted to wait until things settled down a little.
Thankfully, training at home hasn’t stopped people from buying activewear, and they’re continuing to look for options that make them feel & look great!
We create ready to wear garments that are made to last – Simone Marshall -Director
I am not your average size 10. In fact I am the proud owner of a chunkier thigh and a *much rounder bottom. Will I be able to wear the gorgeous YOGi Active collection?
Yes you will! Our sizing starts at size XXS (12yrs) – L (size 14+). Our collections are available in matching sets and our separates are all trans-seasonal; this means that here at YOGi we will always ensure to bring our customer the most comfortable yet versatile pieces, ensuring that they can effortlessly transition from workout to everyday wear.
I love that YOGi Active is designed in Australia, can you tell us why that was so important to you?
That’s simple. Because I am Australian, I live in Australia and I am the designer!
YOGi Active is still fairly young isn’t it? What is one thing that you have learnt since starting the journey?
Believing in your dreams and hard work can pay off. I think it has been such a great lesson for my daughters to see me working in every area of the business. They see my passion, they see me tired, sometimes stressed, but most importantly they see the times of sheer elation, the times where I feel really proud of my achievements.
I will always support their ambitions.
Delivering performance infused with fashion, our collection blends flawlessly into any wardrobe – Simone Marshall – Director
What would be your one bit of business advice to someone out there with a fab idea?
Mia Freedman runs the Lady Startup business course. I would have loved to have done it but I was too far down the line by the time I found out about it.
I think the one thing I would advise if you are looking to turn your idea into reality is to make sure you surround yourself with a great team of people.
YOGi Active
The Wilsons of Oz 