I grabbed a cuppa with Georgia this week, the brains behind
How We Roll Co. How We Roll Co. is the marvellous eco friendly biz selling tree free & plastic free alternatives to supermarket household products, currently taking Australia & the US by storm! I particularly love that HWR are paying it forward every time we shop, by planting trees in bushfire devastated areas within Australia…. oh, and that they have enabled dog mamas like me buy my tree free TP and my 100% biodegradable and compostable dog poop bags in just a few clicks. #winningatlife
Introducing Georgia
Tell us a little bit about yourself and what it was that inspired you to create How we Roll?
Heya 
My name is Georgia and I’m the founder of How We Roll Co. I’m also a crazy dog person much like yourself and spending time with my two boys – Twister and Mac is my fave thing to do – when i’m not selling TP of course! I’m originally from Adelaide and have a background in ecommerce and fashion – so being in the TP game is a little 
different for me but part of a bigger sustainable picture I have in the works. How We Roll came about as the first of a few brands I plan on rolling (pun definitely intended) out over the next 18 months – each with a sustainable focus and charitable aspect. Although the launch of How We Roll may seem timely with toilet paper being the hottest product of 2020 it was well in the works before Covid hit and the team and I are in this for the long term – hoping to create small sustainable changes in everyday lives.
Does being in the toilet paper biz mean 2020 has been a good year for you?
Haha I mean as far as starting businesses go it wasn’t a bad product to be launching! We do like to think of
How We Roll as a long term choice for people in making those small changes into their everyday lifestyle. Since launch we have also rolled out compostable bin liners and biodegradable ‘dogo bogo bags’ to make sure your furry friends are also covered!
We have recently rescued a beagle and I am head over heels. I have officially become one of those “dog people”. The fact that I can add eco friendly dog poop bags to my order got me over the line. Have your extras been popular?
Yes they have! Which has been great – we are even launching a cheeky new product in a few months which we are super excited about! I think people love the convenience of being able to purchase a few items from the one store – and having the option to receive these items on a monthly basis
via subscription! This means people can spend less time at the supermarket trying to find eco alternatives and more time doing the things they love.
I love that HWR is super eco friendly and environmentally aware. Can you tell us a little bit about your partnership with One Tree Planted and why you chose them.
We wanted to partner with a charity that aligned with our brand – seeing people are saving trees not wiping with them when people use How We Roll it seemed like the perfect fit. Along side of this the fact we can plant trees in bushfire impact regions of Australia is amazing!
What is one thing that you have learnt since starting How We Roll?
That customers really do care about the impact on the environment in regards to what products they use. It’s great to have been able to chat to customers with the same passion as us!
What would be your one bit of business advice to someone out there with a fab idea?
Go for it! However also be realistic – business is super competitive these days – find your edge and stick to it and grow that. Make sure you do your research especially when it comes to eco friendly products as customers really do care and want to know
Wanna know how you can roll?
Follow the links to explore, shop and be a ‘better’ human!
The Wilsons of Oz 